Pipedrive vs. HubSpot CRM

Pipedrive vs. HubSpot

Both HubSpot and Pipedrive are foreign CRM systems focused on improving customer relationship management. With large investments in development, both CRMs are top-tier, but each focuses on a slightly different type of sales. Let’s take a look at where each system excels and where it might be better to use the other one.

Focus and Target Audience

Hubspot

HubSpot started as a marketing tool for email campaigns, content creation, web analytics, website building, and SEO. Over time, it added more features, including customer support and CRM. HubSpot primarily targets businesses that sell directly to consumers (B2C) and focuses on sales through marketing. To use HubSpot effectively, a trained marketing team is essential to manage the salespeople.

Pipedrive

Pipedrive has always been a CRM tool focused on helping salespeople close deals. Its customers are typically B2B companies. Pipedrive is designed for sales teams, whether they are field sales or telesales. Proper utilization of Pipedrive requires training for both salespeople and sales managers.

User Interface

HubSpot

HubSpot offers a variety of add-ons and services, which can negatively impact its clarity. Salespeople see everything, even though 80% of the marketing-related features don't concern them.

However, switching to the sales dashboard and accessing individual deals is easy. Adding activities or notes is also simple.

Email management can be a bit more challenging, as you need to navigate to the email section before working with it.

A positive aspect is the ability to customize the layout for viewing deals.

Due to its robust features, however, HubSpot can be quite a "click-heavy" application. For example, to view an overview of your deals, you’ll need to click twice as much as you would in other CRM systems.

Pipedrive

Pipedrive focuses primarily on salespeople and their workflow. That's why it aims to ensure that a user can master the system right after the first login.

The first page immediately shows current open deals. On the left sidebar, users can easily navigate to contacts, activity overview, or reports with just one click.
For the deal itself, it's similar to HubSpot. You can customize the layout of individual elements according to what suits the salesperson.

For each deal, the page is divided into the upper part (information on the deal's progress, with the option to mark it as won or lost), the left part (static information about the deal and its associated contacts), and the right part (a timeline showing chronologically what has happened and when).

Functions

HubSpot

As mentioned before, HubSpot is primarily a marketing tool. When it comes to CRM features, the main ones include deal and order management and product listings. In terms of marketing tools, the platform excels in bulk email functionality and creating custom landing pages.

Pipedrive

Pipedrive excels in features that are particularly beneficial for salespeople. It offers advanced contact management with filtering options, deal and pipeline management, as well as improved task handling and activity tracking. Pipedrive also stands out with advanced reporting and simplified automation workflows.

Pipedrive can automatically link email communication to deals and generate documents based on the data entered for deals or contacts.

A key advantage is also its better customization to fit the company's sales processes.

Pricing and Licensing Models

HubSpot

HubSpot’s pricing depends on which modules you choose to use. For typical business needs, you can choose between a license priced at €90 (approximately CZK 2,250) or €150 (approximately CZK 3,750) per month per user. Both options also require a mandatory onboarding fee, which is in the lower thousands of euros.

A free 14-day trial is available.

Pipedrive

Pipedrive offers 5 plans. For typical business needs, you can choose between a license priced at €49 (approximately CZK 1,250) or €69 (approximately CZK 1,750) per month per user. Pipedrive does not require additional fees for onboarding.

A free 14-day trial is available.

Support, Localization, and Integrations

HubSpot

HubSpot offers a wider range of native integrations. It also provides an API, so it can be connected to Czech apps via Make. However, access to the API is paid.

HubSpot is not available in Czech and support is only offered in English or, to a limited extent, in 13 other languages.

Pipedrive

Pipedrive offers fewer integrations compared to HubSpot, but it does support local connections such as integration with the Czech Business Register, which is available free of charge. It also provides an API, allowing you to connect it with local applications.

Pipedrive CRM is available in Czech and 21 other languages. Czech-language support is provided by the local partner Dáváme (Mon–Fri, 8 AM–5 PM). This support is free of charge for Pipedrive customers using Dáváme.

Automation and AI

HubSpot

HubSpot has developed a product called Breeze, which is an integrated AI tool primarily focused on generating marketing content. There are also features in beta testing, such as AI-powered data enrichment and form shortening.

Pipedrive

Pipedrive uses artificial intelligence to generate email thread summaries and draft emails. Another advantage is the built-in assistant that suggests which deal a salesperson should focus on next—based on the highest likelihood of closing.

In the future, Pipedrive plans to further integrate AI into both pre-sales and post-sales activities.

Starting in 2025, Pipedrive is launching its own assistant, Pipedrive Pulse, which will help qualify new sales opportunities.

Getting Started	Pipedrive	HubSpot
Free trial available	✅	✅
Data import and export	✅	✅
Native mobile app for iOS & Android	✅	✅
Free expert implementation support for users spending over €1,000/month	✅	❌

Sales Management
Lead management	✅	✅
Unlimited sales pipelines across all plans	✅	❌
Product catalog included in all plans	✅	❌
Unlimited data storage	✅	❌
Revenue forecast reports	from €49/month	from €79/month
Automatic email conversation linking to deals	✅	❌
One-click quote generation	✅	❌
E-signing documents	✅	❌

Automation & Customization
Web forms	✅	✅
Custom fields available in all plans	✅	❌

Integrations & Add-ons
Calendar sync	✅	✅
Email sync	✅	✅
Auto-linking emails to deals	✅	❌
Free API access	✅	❌

Privacy & Security
Two-factor authentication (2FA)	✅	✅
Two-factor authentication (2FA)	✅	✅
Device and access logs	✅	✅
SOC 2 Certification	✅	✅
AES-256 encryption	✅	✅

Support
Software available in Czech	✅	❌
Czech language support	✅	❌
Free integration with the Czech business register	✅	❌

Pipedrive vs. HubSpot – Pricing Comparison
Free trial available	✅	✅
Monthly price per user	€14–€99	€0–€150
Minimum paid plan (monthly)	€14	€15

Conclusion

The choice between HubSpot and Pipedrive CRM ultimately depends on your company’s needs and preferences.

If your business is looking for a comprehensive solution primarily for marketing purposes and you sell mostly to end customers, HubSpot may be the better fit.

If you’re focused on B2B sales and rely on a team of salespeople—looking for an easy-to-use system with solid reporting for leadership—then Pipedrive is likely the right choice.

Our recommendation? Try both systems and see which one fits better into your process. In these cases, it's smart to work with a CRM partner who has experience with hundreds of implementations and can guide you on which system aligns best with your business.

Try Pipedrive with Dáváme

Take advantage of our experience—no need to spend hours figuring things out.

We’ll show you how Pipedrive works, set it up, train your team, and make sure you start closing new deals as soon as possible.

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