How REAS Transformed the Real Estate Market: A Story of Change with Pipedrive
REAS, a project by Nexter, connected property sellers with top real estate agents through a sophisticated CRM system—Pipedrive—and the REAS.cz platform. Read on to discover how we helped create a more transparent and efficient real estate market.
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Analysis of processes and needs to choose the right CRM
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Activity automation
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Integration with the land registry
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Lead qualification and lead management
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Email marketing campaigns
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Real estate database
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Agent screening
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Performance evaluation and reporting at all levels
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Ability to process hundreds of potential seller records daily
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Qualification of thousands of business opportunities for agents every month
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Creation of a fully updated real estate market database
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Increased efficiency for both sellers and agents in terms of processes and marketing
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Identification of top-performing agents and an increase in their annual sales
About the Client
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Number of employees: 25-50
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Revenue: 2,4 million EUR
Number of employees: 25-50
Revenue: 2,4 million EUR
Nexter started as a company known for its Atlas of Real Estate—a public database displaying property sales, including prices, on an interactive map. After media attention and legal disputes with the land registry, Nexter shifted its focus to identifying and qualifying potential property sellers.
The company launched REAS.cz, a service that offers free property valuations and continuously updates property data. This allows users to stay informed about the market and decide when and for how much to sell their property. REAS.cz connects sellers exclusively with the best agents in their region.
For agents, this means access to more inquiries and a significant increase in sales. Some agents earn commission exceeding one million CZK annually through REAS.cz.
The Full Story About What Was Done
Nexter faced several challenges:
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Lead Qualification: Efficiently identifying and managing potential customers.
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Lead Management: Maintaining and nurturing contacts throughout their lifecycle.
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Email Marketing: Effectively reaching out to potential sellers with relevant offers.
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Real Estate Database: Integrating with the land registry and maintaining up-to-date property data.
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Agent Screening: Finding and evaluating the best real estate agents.
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Activity Logging: Keeping records of phone calls and other interactions.
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Document Generation: Automating document creation and management.
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Revenue Forecasting: Analyzing and predicting market trends.
To provide the highest quality service to potential sellers, Nexter needed a powerful CRM. With the help of Dáváme si, they selected Pipedrive for its ease of use, ability to adapt to their business processes, integration capabilities with third-party tools, and extensive automation features—not just within the CRM itself but also for communication with both sellers and agents.
The implementation process included several key steps:
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Process Analysis: Identifying areas for optimization and highlighting them within the new CRM system.
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CRM Selection and Setup: Pipedrive was chosen for its flexibility and ability to meet Nexter’s specific needs.
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Automation Implementation: Creating automated workflows for lead qualification, contact management, activity planning, and document generation.
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Integration with the Land Registry: Connecting the CRM with real estate databases for efficient data management and updates.
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Employee Training: Training staff to maximize the potential of the new system.
With Pipedrive, Nexter could track property owners’ data throughout their entire customer journey. The CRM also streamlined phone interactions, call logging, and activity planning.
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Lead Qualification: Efficiently identifying and managing potential customers.
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Lead Management: Maintaining and nurturing contacts throughout their lifecycle.
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Email Marketing: Effectively reaching out to potential sellers with relevant offers.
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Real Estate Database: Integrating with the land registry and maintaining up-to-date property data.
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Agent Screening: Finding and evaluating the best real estate agents.
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Activity Logging: Keeping records of phone calls and other interactions.
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Document Generation: Automating document creation and management.
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Revenue Forecasting: Analyzing and predicting market trends.
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Process Analysis: Identifying areas for optimization and highlighting them within the new CRM system.
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CRM Selection and Setup: Pipedrive was chosen for its flexibility and ability to meet Nexter’s specific needs.
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Automation Implementation: Creating automated workflows for lead qualification, contact management, activity planning, and document generation.
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Integration with the Land Registry: Connecting the CRM with real estate databases for efficient data management and updates.
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Employee Training: Training staff to maximize the potential of the new system.
What the Client Says
"I can’t imagine how we could effectively manage millions of potential sellers without Pipedrive CRM. Thanks to Pipedrive, we’ve taken the home-selling experience to a new level—both professionally and in terms of ensuring that homeowners don’t get burned by working with the wrong agent."
Hynek Husník, Founder of Reas.cz (Nexter s.r.o.)
Conclusion
This case study highlights the importance of proper CRM implementation for managing sales processes in the real estate industry. By choosing Pipedrive and setting it up correctly, Nexter successfully created a transparent real estate market, improved efficiency, enhanced internal communication, and provided better services to its clients. Their success demonstrates that selecting and implementing the right CRM can significantly enhance business operations and drive company growth.
Processed daily on average by Nexter.
Qualified business opportunities for agents monthly.
Thanks to automation, only about 15% of the workforce is needed compared to a fully manual process.
We've implemented Pipedrive for hundreds of Czech and Slovak businesses. We’ll be happy to connect you with a company similar to yours so you can get an independent perspective on the CRM system.