Email marketing
Send email campaigns that deliver unparalleled results
Campaigns in Pipedrive help you capture your leads' attention with beautiful, customizable designs and keep it with tracking, analytics and filtering features.
Pipedrive is the only CRM system that can automatically match incoming emails to open business cases.
Use predefined templates and send emails directly from Pipedrive. The templates also include a meeting scheduler to eliminate appointment ping-pong.
The artificial intelligence in Pipedrive can create a summary of your existing communication. At the same time, it will create a draft email for you - whether in Czech, English or Chinese.
Main features of Pipedrive Campaigns
Creating a new email should be simple, intuitive and fast. You don't need to know HTML - just put everything together from pre-made elements. You'll get professional-looking emails.
Find out which campaigns have won the hearts of your audience with real-time statistics and get important insights including open rates, click-through rates and total/individual click-through rates.
Create mailing lists and reach customers with the right message. Use advanced filtering to send emails straight to the right people. No need to export or import anything.
Take advantage of automated email communication and save your salespeople time. Warm up contacts, send onboarding materials or birthday cards.
Create beautiful emails in minutes
Creating an email should be simple, intuitive and quick. It shouldn't require knowledge of HTML or basic design skills - especially when you have other, more pressing tasks on your plate, mainly selling your product!
The Email Builder helps sales and marketing professionals create beautiful, responsive email marketing campaigns in a snap using drag-and-drop blocks and carefully selected templates designed to pique the interest of potential clients and get them looking forward to your emails.
Keep track of how your contacts are engaging in campaigns
Without a clear picture of how your leads are engaging with your campaigns, your sales team will struggle to create the perfect marketing strategy that will turn leads into deals.
Start using Pipedrive Campaigns' email analytics tool. Track the performance of your emails over time and by location, monitor delivery and non-delivery rates, and find out who is responding most to your marketing messages so you can create better strategies to improve conversion rates.
Track open rates and click-through rates to gain insight into who is interacting with your emails and how.
Keep track of subscribed and unsubscribed contacts to stay compliant with GDPR.
Leverage email campaign metrics within sales. Track who interacted with your campaigns directly in your CRM.
How automation helps marketers
Effective marketing automation solutions reduce the workload on the team, allowing salespeople to focus on closing deals. Streamline all marketing processes with automation from marketing campaigns to lead nurturing processes.
Campaigns in Pipedrive can help you optimize your marketing strategy by automating email campaigns. Leverage data from your CRM system and let the software communicate for you.
Start sending emails based on changes in the sales board
Make sure your email marketing campaigns reach the right people at the right time
Use email templates, or create your own templates using the drag and drop email builder
Measure the performance of automated email campaigns
Reach out to the right contacts
Your email subscribers are likely to come from different demographics, be at different stages of the buying cycle, and have different workflows and needs. So why would you want to send them all the same marketing campaigns?
The less you personalize your emails, the more likely they are to end up exactly where you don't want them: in the trash!
Use a campaign email segmentation tool to filter your recipient list based on campaign data and interactions, and send targeted emails to make sure the right message gets to the right people.
Take advantage of our experience in setting up Pipedrive. You don't have to spend hours trying. We'll show you Pipedrive, set it up, train you and make sure you start closing new business as soon as possible.
FAQ
What is email marketing software?
Email marketing software is a tool or software that allows sales and marketing teams to create, send, track and improve email marketing processes. Such tools typically offer users easy ways to design emails and filter and optimize them based on certain criteria such as open rates, click-through rates, number of unique clicks, etc.
How to choose email marketing software?
To choose the best marketing software, compare different services and choose the one that best suits your needs and budget. Typically, the main factors considered when choosing email marketing software are automation, scalability (whether you can grow your subscriber list along with your business as it grows), reliability, user reviews, support, and last but not least, price.
Which is the best email marketing software?
There are various reliable and affordable programs for email marketing. You should make sure that the email marketing software you choose can work seamlessly with other tools such as your CRM system.
Why use email marketing software?
Most sales and marketing professionals use email marketing software to streamline the process of planning, executing and tracking an email marketing strategy. It helps them build a relationship with their audience, increase traffic, and increase engagement with businesses and customers.